Industry: Retail
Scope of Work:
Gather partnered with Decathlon Canada, the world’s largest sports retailer, to unveil its highly anticipated 38,000 sq-ft flagship store in Vancouver. With Decathlon’s mission to make sports accessible to all, this launch aimed to not only highlight the brand’s expansive offering but also establish a key retail destination in the heart of Vancouver.
Case Study | Decathlon Canada
Our Strategic Approach:
Comprehensive Media Outreach: We crafted and distributed a high-impact press release to ensure maximum media visibility, supported by targeted outreach to key outlets and editors in target markets.
Exclusive Media Engagement: To create deeper connections with top-tier editors and freelancers, we facilitated personalized, behind-the-scenes tours of the flagship store, offering them a firsthand look at the Decathlon experience,
Influencer Partnerships: By leveraging Decathlon’s outdoor product range, we executed paid influencer campaigns with high-profile outdoor content creators, amplifying the brand’s reach to active, adventure-driven audiences through engaging and authentic content and giveaways.
Media Launch Event: We meticulously planned, facilitated, and executed a high-energy media launch event, ensuring optimal press coverage and brand exposure.
Real-Time Monitoring & Reporting: To measure success and ensure ongoing optimization, we provided detailed media monitoring and performance reporting throughout the campaign.
Results
Achieved Major Media Coverage: Successfully secured high-profile editorial placements in top-tier publications, including Eater, Business Traveler, and The Telegraph, establishing the brand as a prominent player in its industry.
Through a targeted, results-driven media strategy, we garnered 105 press placements, ensuring wide-reaching visibility across key outlets.
The campaign generated over 204 million traditional media impressions, significantly boosting the brand’s exposure and positioning it as a recognized leader.
Amplifying the brand’s digital footprint, we secured 111 social media placements, enhancing brand visibility and engagement across a broad range of platforms, including Instagram, Facebook, TikTok and more.
The campaign generated over 5.2 million social media impressions, driving sustained engagement and establishing a lasting digital presence.
