SERVICES
We bring a lot to the table.
Media Relations
We’re proud of the trusted relationships we’ve built with our media colleagues in Canada, the US, and around the world – connections that have been nurtured through years of collaboration and a shared commitment to meaningful storytelling. These long-standing relationships allow us to approach media outreach with insight and intention. Our outreach process is carefully tailored to each client, with every pitch strategically crafted to resonate with the right audiences and secure the most impactful results.
Services Include:
Media FAM visits & tours - includes working with DMO partners and itinerary coordination
Press release writing & distribution
Media asset development & copywriting (ie. photos, media kit, team bios)
Direct pitching to targeted media
Product drops & sampling
Interview facilitation
Media training & messaging guidance
Crisis communications & issues management
Award submissions
Real-time media monitoring & reporting
Influencer Relations & Brand Partnerships
Over the years, we have built a diverse network of social influencers and content creators who play a key role in helping our clients generate significant buzz about their products, services, and brands. Whether through paid or organic collaborations, we take a thoughtful, strategic approach – pairing each client with influencers whose audiences align with their values and goals. The result is impactful, authentic content that drives engagement, expands reach, and strengthens brand awareness.
Services Include:
Facilitation of paid and organic partnerships
Contract negotiation
Campaign strategy
Content planning
Deliverables management
On-site support for influencer activations, events and content capturing
Performance tracking, analytics, and post-campaign reporting
Event Management & Facilitation
There’s nothing like media experiencing a product first-hand to relay your message and brand story in the most authentic way. We’ll create an event to remember and oversee event logistics from start to finish, while ensuring all of the right people are in the room.
Services Include:
Event concept development and planning
Creative ideation for all event elements (ie. culinary, beverage, experiences, activities, gift bags)
Venue sourcing and vendor coordination
Budget management and logistics oversight
Guest list curation and RSVP management
On-site event facilitation
Run of show development and overview
Media and influencer engagement
Post-event reporting and follow-up support
Social Media
Social media is always changing, and it’s our job to stay on top of the latest shifts. We know how to craft authentic, attention-grabbing content that’s best for each platform, including when and how to share it. Social media is a powerful way to establish a meaningful, memorable connection with core audiences.
Services Include:
Strategic planning
Content calendar development and management - including Reels, TikToks, stories and more.
Platform-specific content creation
Content posting
Visual asset development (ie. branded graphics, reels, stories)
Hashtag strategy and trend monitoring
Community management & engagement
Social media advertising
Performance tracking, analytics, and optimization
Paid Media
Paid media – such as ad buys, sponsored content, and digital marketing - can be a powerful tool to amplify your message and reach the audiences that matter most. From identifying the right channels and publications to developing compelling creative and messaging, we’ll ensure every placement is purposeful and aligned with your brand goals.
Our team will also track key performance metrics throughout the campaign, providing clear insights and measurable results that help inform future strategies and drive ongoing success.
Services Include:
Strategic planning
Sourcing & negotiating rates
Content planning
Creative concept development, graphic design and copywriting support
Budget management and campaign optimization
Performance tracking, analytics, and reporting