Case Study | Flute & Fromage
Industry: Hospitality & Travel
Scope of Work:
Gather was engaged to generate anticipation and awareness for the launch of Flute & Fromage—a boutique cheesemonger and natural wine shop located in Whistler, BC. Our goal: to captivate local, national, and global audiences, from discerning travelers to passionate cheese and wine aficionados.
Our Strategic Approach:
To bring the Flute & Fromage story to life and ensure maximum visibility, we implemented a multifaceted communications strategy:
Strategic Press Outreach: Crafted and distributed a compelling press announcement to our database of top local, national and international media, followed by targeted outreach to key outlets.
Media Hosting & Influencer Engagement: In collaboration with destination marketing partners, we curated exclusive tasting experiences and meet-and-greets with founder Tara May, welcoming top-tier media and influencers from BC, across Canada, and internationally.
Creative Media Kits & Drops: To cut through the noise, we developed bespoke media mail-outs, thoughtfully packaged to reflect the brand's artisanal charm and product excellence.
Partnership Development: We launched a strategic partnership initiative, aligning with high-profile businesses, festivals, and events to amplify brand reach.
Real-Time Monitoring & Reporting: We provided comprehensive media monitoring and analytics, ensuring measurable outcomes and data-driven insights.
Social Media Strategy & Management: From content creation to day-to-day management, we built a cohesive digital voice that resonated with the target audience and reinforced brand identity.
Results
Secured prominent earned editorial coverage in industry-leading publications, including Eater, Business Traveler, and The Telegraph, elevating brand visibility on a global scale.
Delivered an impressive 105 editorial press placements, generating widespread awareness across diverse media publications.
Garnered a total of 204+ million traditional media impressions, amplifying the brand’s reach and establishing it as a must-visit establishment in the world-renowned destination.
Achieved 111 high-impact social media placements, driving online engagement and fostering a dynamic digital presence.
Captured 5.2+ million social media impressions, further solidifying the brand’s presence across key platforms.
