Case Study | Ronald McDonald House
Industry: Charity
Scope of Work:
For over 8 years, GPR proudly partnered with Ronald McDonald House BC & Yukon (RMH BC) to provide ongoing PR, media, and influencer relations, supporting their key initiatives and announcements. Our efforts have played a crucial role in amplifying the impactful work RMH BC does for families in need. In March 2022, our team was instrumental in generating awareness for RMH BC’s newly redesigned spaces, which included a vibrant playroom, a dedicated teen lounge, and an inspiring mural installation—enhancements that created a more welcoming and supportive environment for the families they serve.
Our Strategic Approach:
Ongoing PR & Media Relations: We developed and executed tailored media strategies to consistently raise awareness of RMH BC’s initiatives, securing valuable press placements to highlight the organization’s impactful work in the community.
Influencer Partnerships: We facilitated influencer engagement to connect with audiences on a personal level, creating authentic stories that resonated with the public and furthered the mission of RMH BC.
Event Promotion & Press Coverage: For key events such as the unveiling of the redesigned spaces, we coordinated media outreach and event promotion to maximize visibility and invite the community to experience the transformative changes.
Comprehensive Reporting: We provided media monitoring and detailed reports, measuring the success of each campaign and ensuring RMH BC’s messaging reached a broad and engaged audience.
Results
Secured 30 targeted editorial placements in top-tier print, online, and broadcast outlets, highlighting the transformative redesign of RMH BC’s spaces, including the playroom, teen lounge, and mural installation.
Facilitated exclusive editorial features in high-profile publications, showcasing the newly redesigned areas and the positive impact these changes have on families staying at RMH BC.
Our strategic media outreach generated over 11.6 million traditional media impressions, amplifying awareness of the newly designed spaces and positioning RMH BC as a leader in creating nurturing, supportive environments for families.
Leveraged 13 social media placements with influencers and key partners to bring attention to the redesigns, engaging audiences with visual content that showcased the vibrant new spaces.
The campaign generated over 908,000 social media impressions, driving online conversation and further elevating awareness of the redesigned playroom, teen lounge, and mural installation as key highlights of RMH BC’s family-centered mission.
