Case Study | Metropolis At Metrotown
Industry: Festivals & events, retail
Scope of Work:
In partnership with Metropolis at Metrotown, GPR played a pivotal role in conceptualizing and launching the inaugural Summer at the Met Market—a dynamic, free multi-day event that brought together an eclectic mix of food vendors, live performances, local artists, and more. This event aimed to offer a unique community experience, positioning Metropolis as a central hub for culture, food, and entertainment in Metro Vancouver.
Our Strategic Approach:
Strategic Planning & Product Development: We collaborated closely with Metropolis to craft a comprehensive event concept that seamlessly integrated diverse elements, ensuring an engaging experience for attendees while elevating the brand’s presence in the community.
Press Release & Media Outreach: We strategically developed and distributed a compelling press release, followed by targeted media outreach to secure buzz and drive anticipation ahead of the event.
Influencer Partnerships: To further amplify the event’s reach, we facilitated paid influencer partnerships with key outdoor content creators, tapping into relevant, engaged audiences to increase visibility and engagement.
Sponsored Media Buys: Our team managed sponsored media buys to ensure the event received maximum exposure across key channels, further driving attendance and engagement.
Media Launch Event: We meticulously planned, facilitated, and executed a media launch event that set the tone for the entire market series, attracting key journalists, influencers, and industry insiders to experience the event firsthand.
Real-Time Media Monitoring & Reporting: To ensure we met our objectives and optimized performance throughout the event, we conducted comprehensive media monitoring and provided detailed reporting on campaign success.
Results
The media launch event attracted over 200 attendees, including top-tier journalists, influencers, and industry insiders, creating a dynamic and engaging atmosphere that set the stage for the entire market.
Our targeted media outreach led to 81 editorial press placements across influential publications, significantly boosting awareness for the event.
The campaign garnered 209 million editorial impressions, amplifying Summer at the Met’s presence and positioning the event as a must-attend new community experience.
Through carefully executed influencer partnerships and strategic content creation, we secured 523 social media placements, generating authentic engagement and expanding the event's reach.
The event’s buzz translated into 13 million social media impressions, driving sustained awareness and engagement across platforms and solidifying the event’s position in the local cultural landscape.
