Case Study | YSL Pop-Up Event
Industry: Beauty & Retail
Scope of Work:
Our team was tasked with generating excitement and visibility for the exclusive YSL Make Me Blush Pop-up, a sophisticated three-week activation. This pop-up served as the stage for unveiling YSL’s coveted Make Me Blush line, offering a unique, immersive experience that captivated beauty enthusiasts and luxury consumers alike, and enticing them to visit the limited-time offering in Metro Vancouver.
Our Strategic Approach:
Targeted Media Outreach: Through highly focused, direct media outreach, we engaged key beauty, fashion, and lifestyle outlets to create anticipation and buzz around the pop-up’s exclusive offering.
Strategic Media Launch Event: We expertly designed planned, and executed a media launch event that captured the essence of the YSL brand, inviting top-tier journalists, influencers, and beauty insiders to experience the collection firsthand and partake in interactive experiences throughout the event.
Comprehensive Media Monitoring & Reporting: Our team ensured real-time tracking of media placements, providing detailed analytics and insights to measure the success of our efforts and optimize the ongoing campaign.
Results
Secured 371 high-impact social media placements, driving extensive brand awareness and engagement across multiple platforms.
Generated an impressive 6.06 million social media impressions, amplifying the reach and visibility of the YSL Make Me Blush line among a highly engaged audience.
Achieved 20 key editorial press placements in prominent beauty, fashion, and lifestyle publications, enhancing the brand’s credibility and presence in the market.
The campaign delivered 3.67 million press impressions, ensuring widespread media coverage and reinforcing YSL’s status as a luxury beauty leader.
